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Urban Stroller - Flâneur.Tailor
Concept of the Brand
Flâneur, defined as the 'gentleman stroller of city streets,' was immortalized by Charles Baudelaire in 'The Painter of Modern Life.'
In Baudelaire's words, 'The crowd is his element, as the air is to birds and water to fish. His passion and profession are to merge with the crowd.'
As modern-life tailors, the crowd is our canvas. Through our finest creations, we forge bonds with the crowd. We blend traditional craftsmanship with innovative technology to craft styles that embrace each individual's unique essence.
Flâneur.Tailor | About the Project
I was engaged by Tai Pan Tailor to establish a new menswear brand, Flâneur.Tailor. This encompassed defining the brand direction, creating the logo, and designing the website. Additionally, I led the design process for the inaugural collection 'Urban Stroller,' overseeing the photoshoot and lookbook design.
Shop | Flâneur. Tailor
If you wish to purchase the pieces, please check out
Flâneur. Tailor Facebook, or visit their shop in Kwun Tong.
Address: Shop no.1, G/F, Manulife Financial Centre
223-231 Wai Yip Street, Kwun Tong, Hong Kong
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